Google Thanks Keyhubs

January 10, 2011

How’s that for a catchy blog title?  Well, it’s true.  Google has thanked Keyhubs.  And, like millions of other businesses, if you advertise on Google you have likely been thanked by them as well.  So, what’s the big deal?

What’s remarkable is not that Google has thanked us, but, as you will see in this video, the way in which they have thanked us is, literally, out of this world.

We have all seen junk mail letters come in the guise of a personal note just for you:  “John Smith, you have been selected to win 1 million dollars!”.  The art of customizing spammed messages has been around for a while, but Google, I believe, has taken it to a whole new level. Big waste of their own money?  Perhaps, but I, quite frankly, was taken by their fresh creativity and humorous audacity.  It reinforces to me that Google is much more than a search engine firm making money off cheap ads or smart-phone operating systems.  No, this display of ingenuity reminds me that Google is a global force for playfulness and innovation that has, and will continue to, change the course of history.  If it elicits similar feelings for you, then those are marketing dollars well spent!

Cool video aside, Google is celebrating 10 years of AdWords and we are celebrating a year of strong growth and expansion.  If you are reading this article, there is a good chance you have helped us in some way or another.  Maybe you told a friend about our service or twittered our praises on Facebook.  Perhaps you partnered with us on a client engagement or took a chance on becoming a first-time customer.

While we do not have millions (yet!) to spend on fancy gratitude ensembles, we still want to take this moment to give you a heartfelt thanks for supporting our efforts.  Without you, we’d be nowhere.

Best Wishes for 2011 and beyond!

– The Entire Keyhubs Team

Have you ever worked in an organization where someone was extremely critical to day-to-day operations, yet surprisingly low on the ‘totem pole’?  Have you ever been shocked by a promotion/hire that was given to someone who seemed unfit for the job in light of other, more capable, internal candidates? Did you ever wonder why management was not more aggressive about retaining a person who was almost indispensable to business continuity?

This is a phenomenon I have frustratingly witnessed on many occasions during my 15 years in the corporate world and it is the kind of talent mis-management that I think is rampant in the workplace, especially in mediocre/under-performing businesses.

It is estimated that the cost of turnover is roughly 1 times the salary of the person leaving (Saratoga Institute of PWC). How much more is a company losing when they fail to retain one of those hidden gems? And why is it that these people frequently go unnoticed to senior management?

Part of it is probably due to natural ‘blind-spots’ that come with being a manager. When you are two or more layers removed from day-to-day activities, it is easy to lose sight or touch with who the key lynch-pins are. Some managers are very connected to their employees and understand the spectrum of talent across their team; however, as you move up the chain of command, the accuracy of this perception can get thwarted and skewed.

The disparity between management perception and reality, in this respect, and how mapping informal networks can help bridge the gap, was discussed at length in this Harvard Business Review article.

Allow me to paraphrase:

CEO promotes Calder to head their technical division:

Dysfunction ensues. The CEO is unclear what the problem is, so he brings in some experts to help him out.  They ask him to map out what he thinks is the trust network in his organization.  The CEO thinks Calder is highly trusted:

When it comes to advice, Calder is very knowledgeable (based on everyone’s input) and is part of why the CEO put him in the leadership role.

However, when it comes to trust (via everyone else’ perception), Calder is on the periphery of the network. He is not a great people person and not a very good manager. This comes as a surprise to the CEO.

Based on the above network maps, who do you think would be a more suitable lead for the division?  If the CEO had these maps before making his decision, would he and the company been better off?

I like this article because it not only points to a common problem in the workplace, but provides a powerful solution as well.  Organizational network analysis (ONA) gives management a view into their company, based not on any one person’s point-of-view, but rather an aggregate of everybody’s perception. It capitalizes on the power of the wisdom of crowds, and delivers a much more accurate picture (literally) of who the key influencers are and where the hidden talent lies.

My own experience with ONA, through Keyhubs, has further reinforced this observation.

In one of the first network analyses I did (while in business school), we evaluated the knowledge hubs within one of my classmates’ company. When I showed her the following anonymized network map and asked her to guess who 44 was, she rattled off several names: the CEO, various VP’s….she went down the line until she gave up guessing. She was quite surprised to discover that employee 44 was the company’s sales operations specialist, one of her own direct reports! 44 was low in the formal hierarchy, yet so central/critical to the flow of important information. If 44 goes, many parties are left isolated.

Following is a project we did with an energy generation firm. They were interested in understanding who the ‘key hubs’ were on one of their large-scale, multi-national projects. When we showed the following map to their executives, they were quite surprised about who employee 10 was.

He was relatively new to the organization and low in the reporting structure, yet based on everyone’s input, almost indispensable to the project.  The following overlay of the formal ORG chart, helps emphasize this idea that talent and influence transcends hierarchy:

Executives would be in a much better position to evaluate, manage and reward talent, if they could see where each employee sits in the various informal networks that permeate the workplace.

Organizational network analysis (also called social network analysis) is exposing the perception/reality mismatch and helping firms identify the hidden lynch-pins that are central to critical operations.

If you have a story or experience about talent and influence transcending hierarchy, please drop us a note!